Blog Archives

Ann Taylor learning Photoshop from the people at Ralph Lauren

Anne-taylor-230
Did the fashion world learn nothing from the Ralph Lauren Photoshop controversy of last fall? That would be the heinous print ad where the model’s head was actually wider than her hips and she was unrecognizable as a female form.…

Posted in News

Kraft flavored mayo works wonders on any fixer-upper sandwich

Kraft is bolstering its flavored mayonnaise with a dash of star power, courtesy of HGTV Design Star‘s Candice Olson, Genevieve Gorder and Vern Yip. Wel, OK, "star power" is pushing it, but they’re nevertheless the new faces of Kraft’s Sandwich…

Posted in News

Soap fans getting majorly melodramatic over demise of SoapNet

Soapnet
Erica Kane’s airplane just took a nosedive on ABC’s once-great, now-middling soap All My Children, but that’s nothing compared to what’s about to happen to the network’s sister cable channel, SoapNet. It’s going bye-bye. For good. And excuse the well-worn…

Posted in News

The world is a canvas in paint company Dulux’s vibrant new ads

Paint marketers have it rough, as BrandFreak pointed out recently, because it’s difficult to show people just how vibrant or rich or textured their products are from within the confines of a TV commercial (even with the help of animated…

Posted in News

Mitchum deodorant looks for America’s hardest-working person

Dude, you think you work hard? Well, think again. Mitchum, the antiperspirant/deodorant brand owned by Revlon, last week kicked off a contest to find the "The Hardest Working Person in America." It’s asking the nation’s workaholics to upload video nominations…

Posted in News

DQ’s Oreo Blizzard now available in shocking, tasty cookie form

OreoBlizzard
There’s a giant Oreo Blizzard truck making its way around the country, and if you’re lucky enough to spot it, it might give you a yummy Kraft- and Dairy Queen-inspired treat. To celebrate the Blizzard’s 25th birthday (it is, after…

Posted in News

Wise looking for NYC’s best dancer in Big City Boogie promotion

Big-city-boogie
Dipsy Doodles, baseball and dance contests go together like, well, nothing I’ve ever heard of before. But just go with it, people. Wise, a marketer known for its chips, popcorn, puffed cheese thingies and other salty snacks, just launched a…

Posted in News

Skky happy to put a cocktail in your hand for ‘Sex and the City 2’

Skyy-cocktails
As Sex and the City 2 hits U.S. movie theaters on Thursday, women across the country will be organizing ladies’ nights to mark the occasion. (I know, because my girlfriends are among them.) As is the case with other potential…

Posted in News

Nick Drake, no longer such an obscure voice, returns in AT&T ad

Back in 1999, I, like many people, discovered Nick Drake through a Volkswagen commercial. At the time, the carmaker had gotten some press by (imagine!) releasing its "Milky Way" ad from Arnold (posted below) on the Internet a week before…

Posted in News, Telecom

World Cup 2010 mascot not as offensive as some past offerings

2010-fifa-world-cup-mascot-final
The best mascot the U.S. could come up with for the 1994 World Cup was a generic-looking brown dog with one foot on a soccer ball and his mind on chasing cars, taking naps and, well, anything except playing soccer.…

Posted in News

World Cup 2010 mascot not as offensive as some past offerings

2010-fifa-world-cup-mascot-final
The best mascot the U.S. could come up with for the 1994 World Cup was a generic-looking brown dog with one foot on a soccer ball and his mind on chasing cars, taking naps and, well, anything except playing soccer.…

Posted in News

World Cup 2010 mascot not as offensive as some past offerings

2010-fifa-world-cup-mascot-final
The best mascot the U.S. could come up with for the 1994 World Cup was a generic-looking brown dog with one foot on a soccer ball and his mind on chasing cars, taking naps and, well, anything except playing soccer.…

Posted in News

Ford Fiesta’s campaign is a big deal, particularly the multicultural

What’s interesting about the Ford Fiesta’s new marketing from Team Detroit isn’t so much the minute-long TV spot (above) that broke last week on American Idol (it looks like the opening number in a Broadway musical) or the webisodes about…

Posted in Automotive, News

Ronald McDonald resisting all efforts to force him into retirement

Ronald-mcdonald
Ronald McDonald isn’t going anywhere anytime soon, according to McDonald’s CEO Jim Skinner, who flatly refused to put the burger-peddling clown out to pasture at a recent shareholders’ meeting. For those of you who don’t know what he’s referring to,…

Posted in News

Looney who? Can Warner Bros. revive the Looney Tunes brand?

Looney-tunes
Warner Bros. is preparing to relaunch its classic cartoon characters, something they do every few years or so, with a half-hour show on Cartoon Network. Called The Looney Tunes Show, it will cast all the familiar faces as neighbors in…

Posted in News

Target celebrates ‘Lost’ series finale with spots tied into the show

Whatever you thought of last night’s Lost finale, there’s no denying that the Target ads that ran during the four-and-a-half-hour presentation were pretty clever. As a presumed one-time-only event, the retailer ran spots that tied in thematically to the show.…

Posted in News

Italian fashion brand’s pink Hitler not receiving too many salutes

Pink-hitler-300
Latching onto the 2004 movie Downfall to indulge in a melodramatic Hitler meme is one thing. (It’s not even really Hitler. It’s actor Bruno Ganz having an epic meltdown that’s been co-opted zillions of times now.) But using a photo…

Posted in News

‘Truth or Lies’ video game will test out a rudimentary lie detector

TOL
That harmless game of Truth or Dare—you know, the one you play when you have no intention of sharing past indiscretions—just got a techy new twist that may make it harder to fib. At the very least, it could open…

Posted in News

Cooking on Weber grills gets hip young people in mood to dance

I have a Weber grill and I like it, but I’ve never done the crazy dances that the people do in this ad from rabble+rouser. But the dancing is only one of the points of interest here. When I think…

Posted in News

Coffee-shop marketing still erring on the side of women in bikinis

HotChickALatte
If you can wade through the terrible puns in this article about Hot Chick-a-Latte, a new coffee shop in Denver, you’ll learn that it employs hot chicks to serve coffee in their underwear, which has to be the best and…

Posted in News